Service
Product Strategy & Go-to-Market
Decide who the product is for, why they would choose it, and what the team needs to build next.
What you get
- Customer discovery to identify the problem, buyer, and alternatives already in use.
- Product positioning and go-to-market advice tied to the customer’s buying decision.
- A roadmap that connects product choices to adoption, revenue, and delivery constraints.
- Ad tech and YouTube contextual advertising advice informed by direct product experience.
Why this matters
- A feature request can hide a different customer need. Discovery helps expose it before development.
- Commercial commitments need a credible delivery plan. Product, engineering, and sales need to work from the same assumptions.
In practice · Pixability · Data licensing
Make the commercial commitment deliverable.
A $2M annual contract depended on delivery from a pipeline already near capacity.
I worked with the partner to define the API and delivery requirements, and with engineering to evaluate ways to add capacity while lowering costs.
Delivery enabled revenue recognition a quarter ahead of plan, with roughly 25% lower pipeline operating costs.
Read the full case studyDefine the delivery
Partner requirements
- API inputs and outputs
- Real sample data
Make room to deliver
Pipeline capacity
- 25M videos harvested daily
- ~25% lower operating costs
Weekly partner check-ins resolved questions.
Connect the market opportunity to product decisions
The Pixability case shows my work translating a partner’s commercial requirements into API decisions, capacity changes, and a delivery plan. That is the contribution behind the contract outcome described here.
For research and business-intelligence products, I start with how people create, find, and use information. At ARInsights, discovery shifted priorities toward creating, customizing, and curating research content. In insurance, user feedback shaped a prototype that combined standard reporting with room to explore new questions.
Explore the reporting and workflow prototype →More examples from the work
What product or market decision is holding things up?
Bring the opportunity, customer feedback, or roadmap to a Clarity Call.
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